A 1 minute video says 1.8 million words
Researchers from Forrester Research say that the value of a one minute video is 1.8 million words. That’s the equivalent of 3600 web pages! If you write an average of 1 web page an hour, it would still take you a whole 150 days of writing to have the same impact a one minute video would.
So, do you have the time to write 1.8 million words? Well lucky there is a much easier option! Video!
Do Online Marketing Videos pay off?
If you’re a statistics person: 80% of internet users have watched a video ad on website they had visited in the past 30 days.
Here is where it gets interesting! From that 80%, 46% took action after watching the ad.
- 26% search for more information on the subject of the video
- 22% went directly to website advertised
- 15% visited the business/company being represented in the video ad
- 12% purchased the specific product being advertised
In short. YES, video marketing works. But it’s also important to make an impactful video. Obviously the better your video is the more success it will have. While content is key, the quality of your video is also a highly important factor. It represents the level of quality of what the video is advertising has!
That is how long you have to grab the viewers attention in your video. After that you have already lost 20% of your viewers.
After 30 seconds you have lost 1/3 and by 1 minute 45% and almost 60% by 2 minutes. It flatlines after that and will remain about the same after that.
So, unfortunately it isn’t as easy as buying a handicam and making a quickie on your own. But don’t stress! Thats why we’re here! To do all the hard work for you.
Get in touch with us and lets start talking about the opportunities and possibilities you have to grow!